MSU Chooses a New Logo

mquast53000 · Post by **mquast53000** » Wed May 04, 2005 10:10 am

MSU University News
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MSU chooses new logo

The new MSU logo, which will be implemented beginning this summer.
Montana State University has chosen a new logo for the Bozeman-based university that reflects such elements as the spark of learning and the statewide reach of the university's land-grant mission, university officials announced today.

At the center of the design stands a block "M," with an arc underneath and a geometric shape above. The words "Montana State University" appear below the logo in traditional serif type. The design incorporates various tones of blue and gold, the university's official colors.

The new logo, which will be implemented during the next several months, does not replace the Bobcat head used by MSU Athletics, nor does it apply to MSU campuses in Billings, Great Falls and Havre, said Suzi Taylor, head of MSU publications and graphics.

However, it will be used by most entities affiliated with the Bozeman campus, including the MSU Extension Service, the agricultural research centers and off-campus nursing programs, Taylor added.

The new design replaces what many refer to as the "hotel sign" logo created 10 years ago when MSU merged with campuses in Billing, Havre and Great Falls.

Taylor said the new logo was designed to integrate both historical and aspirational values. For example, the "M" is reminiscent of the "M" on Bozeman's Mount Baldy, a familiar sight to thousands of city residents, alumni and visitors. The arc from which the "M" rises symbolizes the university's reach across the state.

"Together, the 'M' and the arc convey positive, upward motion--a university on the rise," said Taylor.

The geometric element above the letter represents a spark of energy, or the academic flame of knowledge.

"Taken as a whole, the logo's elements signify Montana State University's key strengths and core values," Taylor said. Those attributes include discovery, creativity and the ability to integrate such elements as learning with lifestyle and teaching with research.

Following its implementation beginning this summer, the logo will appear on all university letterhead, business cards, publications and Web sites. It also will appear on official university merchandise including clothing.

Taylor said MSU will phase in the new logo rather than ask departments to toss out any publications, letterhead or other materials made with the present logo.

The logo often will appear with the phrase "Mountains and Minds," which the university has chosen as its official tagline, according to MSU marketing director Julie Kipfer.

Hundreds of other tagline suggestions were solicited from alumni, faculty, students and staff last summer, but "Mountains and Minds," which has appeared on various MSU marketing and recruitment materials for several years, best encapsulates the institution's essence and core values, Kipfer said.

MSU began the logo redesign process last fall, with Esser Design of Phoenix, following a communications audit that found more than 70 different logos in use on campus. The logo steering committee unveiled two proposed designs in March to faculty, alumni, staff, students and the public.

Taylor said the committee took the groups' comments into account and came up with the final design, which has drawn strong support from campus leadership and student groups.

The cost of the project was $23,500, paid for with private funds from the MSU Foundation.

The new mark is just one element of a larger marketing effort aimed at increasing the university's visibility and better communicating its overall strengths, said Kipfer.

For more information on the logo or other university marketing efforts, see the university's marketing Web site.

posted May 4, 2005 by Annette Trinity-Stevens

BobcatBlood · Post by **BobcatBlood** » Wed May 04, 2005 11:10 am

I really like it. The committee definitely listened to feedback from the earlier designs and came up with something better. I think it will grow on people.

Remember, the swoosh was nothing until a company that made good shoes made it something.

BozoneCat · Post by **BozoneCat** » Wed May 04, 2005 12:24 pm

I'm still not crazy about it. It is better than the "Seattle Bobcats" logo, though.

http://www.montana.edu/news/1115220268.html

mquast53000 · Post by **mquast53000** » Wed May 04, 2005 4:07 pm

I have to agree with BoZoneCat. I am not too crazy about it either.

CelticCat · Post by **CelticCat** » Wed May 04, 2005 5:39 pm

To me, it looks like a logo that would be used at a small, private school. I'm not real found of it, but it's not bad.

BozoneCat · Post by **BozoneCat** » Wed May 04, 2005 5:43 pm

And BTW, what the hell am I doing in P.T. school if I can charge $23,000 for turning out something like that?!?!

BobCatFan · Post by **BobCatFan** » Wed May 04, 2005 6:19 pm

It is better then the ones we saw a couple of months ago. But this design is too girly man for me.

Cat Grad · Post by **Cat Grad** » Wed May 04, 2005 6:28 pm

I don't care for it.

gtapp · Post by **gtapp** » Wed May 04, 2005 8:12 pm

BORING!!!!!!!!!!!!

MSU01 · Post by **MSU01** » Wed May 04, 2005 9:20 pm

I definitely think this is better than the two original designs, especially the Mariners logo...that was just horrible that we paid someone $20000+ to take off the S and put on a M!

To me, the new one looks like a big M on the fieldhouse roof. I approve, although I still prefer the current logo.

Go Scats Go · Post by **Go Scats Go** » Sat May 14, 2005 11:02 pm

"Mountains and Minds"=

SMART BIMBOS!!

CelticCat · Post by **CelticCat** » Sun May 15, 2005 1:47 am

Why is it that Griz fans fail to comprehend the idea of a smack talk forum.

Maybe you should ask users when they sign up if they are a Cat or Griz fan, and if they check Griz, they will be directed to the smack forum first, then have the option of continuing on to the rest if need be.

Post by **kmax** » Mon May 23, 2005 2:55 pm

And I thought MSU got taken.

Saw this on the AGS forums. Nichols State(in Louisiana) paid $49,000 to a Mass. based firm to take their logo from this:

to this:

mquast53000 · Post by **mquast53000** » Mon May 23, 2005 3:22 pm

I like the old one more… But they both suck. I chose the wrong business. I could have made $49K in an hour, without even pretending to be original!

Cat Grad · Post by **Cat Grad** » Mon May 23, 2005 3:26 pm

...the N is upside down in both...

BobCatBlue · Post by **BobCatBlue** » Wed May 25, 2005 3:48 pm

they paid how much for that design

It'll work, just not ral fond of it. Why didn't they have a contest for a new style.

'93HonoluluCat · Post by **'93HonoluluCat** » Thu Jun 02, 2005 5:44 pm

BobCatBlue wrote:they paid how much for that design

It'll work, just not ral fond of it. Why didn't they have a contest for a new style.

I may be a little late to this discussion, but what was wrong with the old logo?